Side Trip New York

Paul Millman’s creative ideation, development, and oversight – is rooted in consumer experience and understanding. He creates and portrayes brands in content-driven industries, focusing on creative concept development, brand strategy, branding, design, and production. His visionary approach has shaped brand narratives and built meaningful connections between his clients and their audiences.
 
Millman honed his inspired flair for content, editorial leadership, and business operations early in his career at The Onion, leading to the production of award-winning digital media, consumer publications, podcasts, and other creative content. And his 10-year+ tenure as creator and editor-in-chief of Array Magazine further heightened his reputation in the creative content development and publishing sector.
 
SideTrip projects span a wide range of creative ventures, from branding and marketing for the immersive theater experience ‘True Love Forever’ to interior and graphic design for Albany Park Theater’s ‘Port of Entry’ show. Our team also conceptualized, designed, developed, and marketed the award-winning iOS app ‘Animal Alphabet.’ In addition, we’ve brought to life several retail and F&B ventures in New York City, crafting unique in-store amenities for high-profile brands like Virgin Group, Equinox Fitness, and Bed, Bath & Beyond.